EVs Might Make A Comeback

Issue #188

EVs are all but gone. 

EVs are all but gone, right? This might not be the case. We explain. 

Or, you can continue to read by scrolling down.

Market News

• Hyundai stops sales of the Palisade after a deadly accident. Here’s more. 

• This German automaker is the least reliable in the market, according to JD Power. 

• The new Infiniti SUV could have a killer engine, as you can read here. 

• The FTC tells 97 dealerships to stop charging people hidden fees. Here’s more. 

• The car industry has felt tariffs. This article explains how much. 

Safety and Recalls

• GM recalls a few units of almost all their models because of this strange issue. 

• Ford recalls more than 600,000 vehicles because of this wiper issue.

Car Culture

• Alpine could enter the US, because of this test. 

• Here’s how old rules accidently shaped the cars we use today. 

• Tesla influencers are leaving the cult, and it all has to do with Musk. Here’s more. 

• Ram gives us yet another Ram 1500 option, but this one is off-road ready. 

• Cadillac is changing its nomenclature, but it’s still complicated, as this article explains.

Video Of The Week

Here’s an extreme off-roading X5. Yes, you read that right.

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In The Know

Honda has scrapped three of its future EVs, and there are rumblings that the fourth one, the Prologue, is also headed for the scrapyard. However, Honda has quickly denied these rumors, as explained here. 

Future EVs getting cancelled shouldn't be that big of a news, but the fact that Honda is considering also axing the Prologue is a sign of how times have changed. They’ve changed fast and hard.

The Prologue was, at one point, a very successful EV in the US, tripling sales year over year. Many had high hopes for it, in September of last year! 

Now, the very same EVs that were the way of the future have cost Honda $16 billion, as you can read here. It’s not the only automaker going through this. 

The electric vehicle revolution was supposed to be profitable by now. Instead, it’s becoming one of the most expensive transitions the auto industry has ever attempted, and one that showcases how fragile this industry truly is.

Just a month ago, analysts estimated that automakers collectively lost around $50 billion on electric vehicles. Companies such as Ford, GM, Stellantis, and Honda poured enormous amounts of capital into EV development, including new platforms, battery factories, and dedicated assembly plants. 

They were based on the assumption that consumers would rapidly abandon gasoline vehicles. Microexamples of good sales were popping up left and right, with such cases as the Prologue. 

However, EVs represented 7.8% of new vehicle sales in 2025, so automakers label them as a small market, but that’s ignoring the real image: the moment emissions standards were rolled back and EV benefits were cancelled, the reasons to produce them had disappeared. 

As an example, Volvo has killed off its smallest EV SUV after only one year. 

Automakers believed that most buyers preferred a gasoline engine. That’s not unreasonable. 

After all, the North American market had never been an EV-first market, so sales didn’t justify the high production costs. Batteries alone can represent 30–40% of the cost of an electric car, making it difficult for automakers to price vehicles competitively while maintaining healthy margins.

At the same time, companies must invest billions in new factories, software development, and supply chains before selling their first profitable unit. With no motivation to buy EVs, sales will continue to be low. 

However, that all could change, as this article explains. 

The world navigates extreme geopolitical tension, which has already sent fuel prices rising. This, along with the fact that cars are continuing to be expensive to buy, could sway buyers to opt for an electric vehicle, if it becomes a solid option that gives them some form of savings. 

Ironically, this could make automakers unprepared to meet the demand, since they’ve rolled back all their efforts. It also could mean that companies such as Honda are shooting themselves in the foot. 

After all, there are a select few (in reality, only one) automaker that turns a profit, and it’s this one. Things can change in no time, and now, EVs might again be the way of the future. It’s all about committing to the idea, and one American automaker has shown it’s possible. 

What do you think?