The V8 Is Coming Back!

RAM announces that it will bring back the V8, but what does this mean for the rest of the automakers that ditched the legendary powerplant? Let's find out!

Four Wheel Trends Automotive Newsletter
Issue #121

Happy Saturday!

The V8 is back, and today, we're explaining what happened. Plus, is the Celica making a comeback?

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In The Know

The V8 arises from the ashes. 

Not long ago, the V8 engine, the epitome of American automotive engineering, was as good as dead. The cause of death was no single factor but rather a combination of forces too strong for the V8 to contend with. 

For one, the V8 engine isn't the cheapest to build nor the easiest to fit into a car. Not only that, but emission regulations pressured automakers to aim for fuel economy and efficiency instead of performance. These weren't the V8's strongest points. 

The straw that broke the camel's back was a relentless effort to electrify automakers, or at least, transition towards 50% of their fleet being electric. The battle was too lopsided and, one by one, automakers began ditching the V8. 

However, the transition didn't go unnoticed. Industry members and car fans alike criticized the V8's death, with this CEO even calling the move "anti-American."

There was little we could do other than hold on to our V8s if we had them or pay the big bucks for the extremely few new cars that came with this engine. 

One that hit us particularly close to home was Toyota, which ditched the V8 in 2022, as this article remembers. 

To make matters worse, the replacement engine hasn't really lived up to the previous powerplant's expectations. Check out Kern’s opinions on the new Sequoia.  

Ironically, you can still buy a Toyota V8 (kind of). These are the last V8 sedans from Japan, and you can have one. Still, they're becoming increasingly more expensive, so you better hurry. 

They're going to disappear soon. For now. 

Why do we say, "for now"?

There's light at the end of the tunnel for V8 engines, and the news has honestly surprised us. If you've been following this newsletter, you might know that the automotive industry has been upside down in the past two years. 

RAM has just announced that the V8 lives on, as it will offer the RAM 1500 with a V8 Hemi once again for the 2026 model year and, of course, for an additional fee. This is not a bad move by RAM, as it's likely to increase the brand's presence, all the while also offering the 6-cylinder counterparts. 

The very same CEO who said ditching the V8 was un-American recognized that doing so was a big mistake. Here's more on that. 

RAM is responding to many market changes. 

As the government is rolling back EV incentives, emissions regulations, and other aspects, automakers find themselves in a favorable position to produce gasoline engines. This was unheard of a few years back, but times have changed. 

This isn't the only automaker doing this. General Motors has been navigating tough waters with its V8 engines. However, it's still investing nearly $1 billion to keep producing and redesigning its iconic small-block V8. Here’s more on the news. 

If you're a V8 fan, these are exciting times indeed. We might not be returning to the 60s, but there's no doubt that the V8 will live on for a few more years.

Who knows? Perhaps other companies will also sell them. You might end up with something like this.