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Wait, Sedans Aren’t Dead?
Changing market tendencies could mean the sedan is making a comeback, and we love the idea
Issue #194
Have you ever owned a sedan? I loved them and today, we’re discussing how they might be making a comeback.
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In The Know
The Comeback Nobody Saw: Sedans Are Rising Again
The Toyota Camry outsold the competition. We’re not talking only about the sedan segment; instead, the Camry outsold every single Toyota vehicle in the lineup in Q1 of 2026, and this is massive news.
Think about it: the Toyota RAV4 was the best-selling vehicle in the US (and the world) in 2024.
Also, there are plenty of other vehicles in the Toyota lineup that could’ve taken the top spot. After all, other Toyota vehicles sold well, but not even the Tacoma could outperform the Camry.
Here’s the list.
What’s fascinating is not only that the Camry ranked so high, nor is it that the Nissan Rogue made a serious comeback (props to Nissan). It’s that sedans could be making a comeback.
Interest in sedans is rising globally, and the tendency could shift over to the United States. Even GM is rumored to be building a new Buick sedan that will join the new Camaro and Cadillac CT5, as this article explains.
But, why did the sedan die in the first place, if sedans were all over American roads in the 90s? This article explains how, once SUVs began offering better fuel economy, they became a much more appealing option because they had larger cargo areas, more comfortable driving positions, and better handling on tough terrain.
However, and that’s something that hasn’t changed, SUVs have always been more expensive. At the same time, while there were plenty of sedan options, you know you could find a no-thrills, no-hype option for dirt cheap. That’s becoming increasingly harder, with new cars costing $50,000 on average.
That’s why the sedan is now more appealing. If you don’t believe us, you can check out this list of 10 (TEN!) sedans that are aiming to take the Camry’s crown.
However, new-car prices aren’t the only reason people are looking to buy sedans. With rising conflict in the Middle East, gas prices are pushing people to take actions, some expected (such as WFH, as explained here), and others more drastic.
Changing cars is an option for those who want more fuel economy. And, where does that lead them? To sedans and smaller cars.
This CarScoops article highlights how companies have felt the pressure from the public to produce a small sedan, and it doesn’t have to be fancy. It just has to work.
There’s no telling how long gas prices will continue to rise. The White House has sent mixed signals on when it will happen, as you can read here. What’s clear is that, for now, the cost per gallon is so high that it could shift consumer perspective.
So, if automakers are bringing back sedans, they'd better bring back the Chevy Caprice SS.
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